Welcome to Cavendish Online for Intermediaries


Welcome to Cavendish Online. Founded by Ian Williams in 2000 and a market disruptor from its inception. The first broker to sacrifice all of it’s commission for a flat £25 fee, providing the UK’s cheapest route to buy life insurance online.

The business has grown to compete with the largest aggregators in the market and since 2014 we have been developing our award-winning telephone advice and guidance services.


Since 2015, we’ve built online quote and apply life insurance for our partners. We offer telephony guidance and advisory protection services either in an addition to the online service to support customers or as a stand alone option. This has given our partners the ability to take advantage of our expertise and deliver best in market services to customers.


Our core values of Quality, Value and Transparency remain the guiding principles and we are relentlessly pursuing customers best interests.



What our partners say...



“
Having known Luke and Cavendish Online for many years, it’s been a great pleasure to work with them on our D2C platform for iam|INSURED to develop an online solution for our website visitors. Luke has been extremely supportive throughout the project and beyond which has been critical for us being able to achieve our goals. ”

Daniel
Sharpe-Szunko

iam|INSURED


“
I’ve worked with Cavendish Online for some time and I’ve been very impressed with the support, expertise and collaboration they’ve provided to find the right outcomes for my clients. ”



Jon Rawley
Dart Mortgages


“
Cavendish Online has offered great support to my business; offering advised and non-advised solutions for my clients. It has given my team more time to develop other areas of our business, such as commercial and general insurance and concentrate on our bread and butter, Medical Insurance. ”



Cavendish Online

©2025 Cavendish Online is part of Lloyds Banking Group, authorised & regulated by the Financial Conduct Authority (Ref 469385).
Cavendish Online is registered in England No. 04045709. Registered Office: Cavendish Online, 234 High Street, Exeter, EX4 3NL
Telephone 03456 442540.